The importance of reader-centered writing
When sales and marketing teams have a clear understanding of their audience, they’re able to write and edit customer-focused documents that drive sales and client success.
Strategic Writing
Help your teams effectively communicate through writing to drive desired outcomes.
Write to Win Sales
Learn to create reader-centered writing to capture your clients and gain sales.
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What participants will learn
After the program, your participants will be able to produce documents that use a targeted approach to show customers you understand them, enabling productive long-term relationships. Participants will learn how to capture attention ahead of the competition, send “one voice to the customer,” write in clearer ways to speed up the decision-making process, and increase their productivity by writing 30% to 50% faster.
The benefit
Participants will gain the skills they need to write sales documents clearly and strategically.
Equip your team with a powerful sales tool: reader-centered writing
- Sales-specific tools make it easy to deliver a compelling value proposition
- Delivery: In-person or virtual format, up to 12 participants
- Audience: Sales representatives, account and relationship managers, marketing teams
- Timing: In person, one day or half day; virtual, 4.5 hours split across two sessions; or tailored to your needs
- Preparation
- Compile and print a 2- to 5-page sample of your sales writing
- Fill out the digital Sign-Up Questionnaire
- Agenda
- Plan by analyzing the audience, defining a purpose and main message, and crafting a bottom line that distinguishes you
- Generate ideas by “getting inside the customer’s head”—anticipating possible questions
- Group information under logical, skimmable headlines and learn to “put the bottom line on top”
- Write a draft of a real sales document, then use the Document Analysis and Rating Tool to edit it for clarity, conciseness, accuracy, visual design, and tone
Real Results.
“One of the best and most intense training I have ever attended!”
Upon completion of the Write to Win Sales program, participants will be able to
- increase their productivity
- show they understand clients’ and prospects’ needs
- improve customer relationships.
Help your sales team achieve success through reader-centric sales documents
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