Sales Effectiveness
How NOT to Write a Letter to a Loyal Customer
Dear director of customer loyalty at a very large financial institution in America: I recently received…
eBook
Connecting Through Storytelling: Unleash the Power of Compelling Communication
Help your team increase its effectiveness by using storytelling to create authentic, meaningful, and memorable connections.
Listening For Needs
Your mind, like many salespeople, has fallen into the “solutions trap.” Even though you heard Susie’s needs,…
Your Secret Weapon for More Revenue: Proposal Writing Training
A few decades ago, some business proposals were mere formalities. The client and the proposer knew…
Using Silence in Sales Calls
If sales professionals begin a call with a mindset that silence could be a positive sign…
One Proven Way to Strengthen Your Customer Relationships
We all know it’s more expensive to acquire new customers than to keep existing ones. Yet too…