Master the art of strategic storytelling
Everyone loves a good story — especially your prospects. Does your team have the skills to make stories come alive?
Our team will teach yours how to develop and communicate compelling stories to form strong connections with your audience.
Enjoy higher conversions and improved
customer relationships
Everyone dislikes being sold to and is bored to tears by data overkill, but everybody loves a good story. In our training program Agile Storytelling, your sales team will learn to overcome customer resistance and influence buying decisions by mastering the art of strategic storytelling.
In a competitive marketplace, your sales team will stand out
For more than 25 years, Ariel has developed, tested, and refined powerful and authentic communication skills to drive better business performance. In Agile Storytelling, our experienced facilitators combine best practices from actor training with specific, actionable business behaviors to teach your sales team to:
- Build rapport with prospects
Engaging and relevant stories help prospects connect with your sales team. - Convey the value of your product or service
Good stories stick and lead to meaningful conversations. Prospects pay attention and retain information about your products or services when it is presented in the form of a story, particularly when it’s made relevant to their situation. - Move prospects to take action
Painting a compelling picture of how a service or product can meet prospects’ objectives helps them get behind it.
ROI of Effective Storytelling on Sales
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22xStories are about 22x more memorable than fact alone. *
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80%Customers who feel a company’s buying experience is as important as its products and services. **
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53%Customer loyalty that is driven by the sales experience. ***
Source:
* Jennifer Aaker, a professor of marketing at Stanford Graduate School
** According to Gartner
*** Salesforce’s 2018 State of the Connected Customer report
Flexible Training Whenever You Need, Wherever You Are
No matter your organization’s goals, location, or schedule, our experiential learning programs are tailored to your needs and available in three interactive formats:
In-Person, Instructor-Led Training
On-site training at your location, whenever it’s most convenient for your team.
Virtual, Instructor-Led Training
Live, remote training via the video conferencing platform of your choice.
Digital Learning
Asynchronous, private online courses designed to scale with your organization.
Whatever your business, stories sell
Accelerated business growth will result from your sales team’s participation in Agile Storytelling. They will be able to galvanize prospects and clients to take action by leveraging the power of storytelling to connect with their hearts and minds. In addition, they’ll leave with a library of stories to use in any selling situation. Other storytelling training programs or storytelling seminars don’t have the proven track record of success Agile Storytelling does. It helps ensure prospects will buy from your sales team instead of from a competitor.
Interested in learning more about our successful approach to storytelling training? Download our eBook, Connecting Through Storytelling: Powerful and Effective Client Communication.
Agile Storytelling
Tailored to your needs
We are a partner who will always carefully listen to your ideas and requirement—our Agile Storytelling format will be tailored to meet your needs.
- Delivery
In person, up to 24 participants - Audience
Sales professionals. Managers or other executives seeking to build more collaborative and customer-centric teams can benefit from the program, and may also consider participating in Leading with Presence: Storytelling.
- Timing
One day, half day, or tailored to your needs - Schedule
Participants are asked to do some interesting reading and conduct a self-evaluation of their current communication skills and experience prior to the program. During the program, they work in pairs for many of the lively exercises, engage in dynamic discussions, and apply their sales storytelling skills to role-played scenarios taken from their real work lives.
“This was one of the best training programs I have had the chance to attend.”
Ready to have your best sales year yet?
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